Bottle packaging is common among beverages and energy drinks brands. These boxes are highly customizable and can change into various shapes and forms. They are available in various sizes according to the requirements of the brand. Moreover, the company can order their styled boxes according to its specific needs. Printing of bottle boxes is easy to have your brand name and logo for the drink. The material of the boxes is also cost-effective and provides ultimate protection with leakage-proof coating. Furthermore, this packaging is recyclable and eco-friendly. So, old packaging is successfully used to create new bottle boxes.
Introduction
Branding and packaging of beverage companies are now at their peak. They are investing resources to have effective promotional strategies for their drinks. Because of high competition, one cannot compromise on the packaging of its drinks. Many factors are important for having an effective one. Some of the important steps for bottle packaging that one must consider are the following:
Durable Material for Bottle Packaging
The first thing you need to consider is the bottle packaging material. For drinks, the material must be strong and last a long time. You have a lot of choices for how to package these things. Most bottles are made out of Kraft, cardboard, or paperboard. These materials are strong and will keep your product safe. Also, these containers last much longer than the liquid inside them. Because of this, they can carry bottles over long distances.
Design of the Bottle
How your customer feels about the product is affected by its colour, texture, and design. So, the first impression is important. Be creative in designing your boxes. This opens up a wide range of options for package design. For juice, make designs with fruits or nature-related things. For cold drinks, attractive and vibrant coloured designs are good to go.
Similarly, energy drinks use symbols that represent strength. The design must depict the inside product. So, customers will attract towards your brand.
Internal Plastic Lamination
Use plastic lamination on the inside walls of the custom bottle packaging to make it unique. With this addition, there is more protection against leaks. With lamination, the liquid won’t hurt the outside cover. People admire things that make bottle boxes safer. So, pay attention to the box’s outside and inside for better protection.
Powerful Branding
No product can help to do business without branding. The same rule goes for beverages. The branding of wholesale bottle packaging is crucial for the success of any brand. Customers never take the risk for edibles or drinks. So, they always go for such bottles whose packaging sounds reliable. For reliability, make your company name prominent on the packaging. You can also put a screen or digital print on the bottle, not just the unique brand name and logo. This combination adds a strong impact to the branding of the product.
Labelling
Labelling food and drink items is a must to gain customers’ trust. If you label the ingredients of the drink, this increases the brand’s worth. Moreover, highlight the calories of each drink so that customer finds it authentic. Then put those things in the spotlight. Moreover, find the right balance between important information and a message that is easy to understand.
Boxing styles
For bottles, you have many boxing styles for your marketing. Be creative in choosing a style for your bottle box. Furthermore, the boxing style also varies with the type of drink you want to pack. Gift-style boxes are ideal for expensive drinks or products like pure saffron drinks. Similarly, boxes with lids are used for honey bottles. So, choose according to your product’s speciality.
Finishing Techniques for Bottle Packaging
Custom packaging doesn’t have to be very expensive. If you don’t have much money, you can make a branded box look amazing by using finishing techniques. There are many cost-effective options, like varnishing or coatings. For high-end brands, go for advanced services like embossing or debossing. Moreover, gold foil and other high-end extras make a box look amazing.
Go For Sustainable Options
Ecology has become a big part of packaging decisions. Customers are looking for companies that take steps to reduce the damage their packaging does to the environment. Try to think of ways to package drinks that don’t use plastic or other materials that can’t be recycled. For example, you have the option of cardboard bottle packaging for sustainability. Don’t be afraid to put instructions on recycling on the box. Simple things like this can go a long way toward earning the trust of your customers. So, make use of sustainable packaging solutions for juices or other drinks.
Sealed Caps
For bottle boxes, sealed caps are necessary to prevent leakage. Moreover, the closure seal is a chance to strengthen the brand’s image and show how good the product is. So add a secure opening in the box to protect the liquid perfectly during transit. Make sure to use such caps that are also easy to open. Hard-to-open caps put a negative impression on the customers.
Adding Extras
For gift boxes of the bottle, make the packaging more useful and attractive by adding small things. You can write a thank-you note for your customer on a small piece of paper. Include it in the box or with the bottle to surprise the customers. People will love the extra value because they like it when someone shows they care. So, go for these little things, especially for expensive products.
Conclusion
The bottle packaging is the perfect way to present your drinks and juices to the target customers. A bottle box’s security is the first thing a marketer must consider. Along with protection, use customization options to have a unique identity and to beat the completion. Make use of finishing and effective printing options for labelling and branding. Thus, all these things make the packaging of your bottles more attractive and appealing.
