A point-of-sale system, or pos system for retail, has the power to be one of the most valuable tools at your cannabis dispensary business’ disposal. With an integrated POS solution, you can boost your cannabis dispensary sales by using it as a powerful sales tool and learning more about your customers as you ring them up each day. To learn more about how you can use your POS to increase cannabis dispensary sales. See our list of 5 ways to boost sales with a POS below.
1) Create an Experience
You’re a well-educated and knowledgeable salesperson who loves being in the dispensary. If you’re looking for ways to boost cannabis dispensary sales, many innovative POS products will help you close more deals. On your kiosk computer or tablet, upload product information like images, descriptions, video clips, and customer reviews. Use discounts or coupons for customer promotions.
2) Know your customers
Dispensaries can succeed if they know their customer, who are most often looking for the following items when entering a dispensary for the first time. Buyers want 1) educational information on what medical condition cannabis will help and what specific strains work best; 2) product variety in the forms of flowers, edibles, topicals, tinctures and concentrates; 3) pricing that fits their budget; 4) assurances that products are safe and lab-tested.
3) List your products well
Point of Sale systems are necessary for all kinds of businesses, but they’re especially important for dispensaries. A POS system allows dispensaries to process transactions faster than ever before and keep more accurate records of inventory. The best part is that this technology doesn’t have to be expensive; some versions can even be downloaded for free. And it’s easy to learn how to use them too, so it won’t take much time or money for your dispensary’s employees.
4) Make it easy for shoppers to buy online
Once you have your cannabis dispensary software and cannabis sales staff, there are some last steps to help get online shoppers in the door. First, make sure that each of your dispensary locations has its own website and is properly optimized for SEO. Next, take advantage of social media platforms like Facebook and Instagram by scheduling posts on various days at different times during the day. That way, you’ll catch someone from every walk of life!
5) Integrate your POS with other systems
With a point-of-sale system, your dispensary can track inventory and monitor sales while staying in the know about all aspects of the business. But this is just one way you can increase sales using a POS. From creating fun, effective promotions and loyalty programs to incentivizing customer referrals and driving in new business. There are plenty of ways that your POS can help drive revenues for your cannabis dispensary.
To increase sales at your dispensary, try some or all of these hacks next time you’re opening up! If you’re in the business of selling cannabis, try Hana Retail as your CBD pos software. With this system, your customers can pay by phone or even scan their IDs in-store, meaning you’ll spend less time in lines and more time building customer relationships.
