Dutch Bros CTO Talks Company Development. Leigh Gower was appointed Dutch Bros Coffee’s chief technology officer on Dec. 1. This announcement was made less than three months after Dutch Bros Coffee had its initial public offering (IPO) on the New York Stock Exchange.
Gower stated that her role is to ensure that Dutch Bros continues to expand into new markets.
Gower spent 13 months as the technology vice president of Blue Nile, an online jewelry retailer, before she was appointed to Dutch Bros. Gower was previously the senior director of product and technology at T-Mobile. She also worked as a management consultant at Slalom Consulting.
Oregon Business spoke to Gower about her new job, how tech fits in with the company’s expansion plans — and how Dutch Bros can protect employee and customer data from cybercrime.
Is there a Dutch Bros Straw Code
Rumours of a Dutch Bros Straw Code are common. Although the company has not yet recognized it, many claims that it exists. Perhaps you’ve seen someone receive coloured straws while drinking coffee in a cafe, and wondered how they work. Here are some details and ideas about this straw code. These are the most popular reasons people choose to use coloured straws or white straws. Find out more!
You may be curious to know more about the Dutch Bros Straw Code. This secret method is used by employees to reveal their secrets to customers. There are many colours available and each one has its significance. They usually offer yellow and pink straws. However, they can also be made in other colours. They’re not secret, but some find this a fun way to interact with clients.
Dutch Bros IPO launch was shortly before your position was created. What will you do as Dutch Bros expands its CTO role?
Technology is the heart of your business and it can’t be made public.
Technology must play an even bigger role in our future growth. It needs to be seamless and frictionless to allow for communication to flow seamlessly. My mission is to preserve and grow our culture and technology ecosystem, as well as help our employees.
Our culture’s cornerstone is our love of having fun. The shop will have music playing, and baristas will approach you to ask about your day. We have found that Dutch Bros CTO is the best place to shop for people to come back to because they get to know our baristas.
What role should technology play?
My job is to help my team members do the things they love. We have technology that can be used to make the shop more efficient and automated within a small space so that our team can focus on the customer.
Employees can also use technology in HR to manage their benefits, and company information. These things can all be simplified to make them less frustrating for end-users.
Apple is a great company if you have ever used its apps. The end-user experience is simple and flawless. It’s difficult to switch from Android to Windows.
We are keen to make the most of technology, but we want it to be easy for end-users.
How has Dutch Bros’s technology evolved during the pandemic?
The Dutch Bros app shows how we have grown as a business during the pandemic. From a punch card to a digital solution, we went from being a punch card to a digital one.
We have a long list of ideas for the app that will improve the user experience. There are many things in the pipeline and many plans. Once we have tested it and found out what works, we will roll it out.
Companies must be prepared to deal with cybercrime and cyberattacks that are becoming more prevalent and sophisticated over the past two years. Dutch Bros can protect its customer’s and employees’ information from hackers.
It is both about studying bad actors and making sure that you have the right defences and parameters. We must also ensure that we don’t interfere with customer experience.
Companies always look backstage at major incidents. What was the opening that allowed the bad actor to enter? Every incident is a learning opportunity, but we also need to be able to anticipate and innovate. This means that we must always test ourselves to find our weaknesses.
Our department has experts who constantly look at how bad actors might get into the internet via ports or elsewhere.