HOW SMALL BUSINESSES CAN IMPROVE THEIR SOCIAL MEDIA PRESENCE?
Businesses of all sizes, around the globe, have come to a realisation that social media is not going away anytime soon and has become a pivotal part of their strategic marketing tactics. With over 4.2 billion active social media users spending more than two hours on social media channels every single day, no business can afford to let-go this huge opportunity of tapping in the huge probable market share. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. Make the first right impression that will set you apart, build trust among your customers and reflect who you are as a brand online. This eventually lands your brand in a position to draw more conversion and loyal clientele.
Advocating brand building on online platforms is easier said than done. It is not an overnight recipe; it involves thoughtful moves and right choice of a seasoned social media marketing company that could set your brand up for higher stakes and earn market credibility. Curating a feasible social media strategy can drive multitudinous growth for your business, big or small, by fostering lasting and loyal relationships with prospects and customers. In order to ensure your brand’s presence on social media is managed by only the best social media marketing company in India, Qwerty Brand Solutions, amid others, that leverage you with quality and consistency in high performance and keeping a track of strategic marketing elements.
Essential Social media tips for improving your business’s online presence are:
- Begin with a plan
Without a plan, you have no clear goal for what you’re trying to achieve, which means there’s no way to know if you’re getting a return on that investment. The good news is that you can use social tools for free to begin with. Set a social media objective, research the competition, conduct social media audit, get inspired and create your social media calendar.
- Zero-in on appropriate platform for your business
It is imperative to conduct research of your own brand in order to understand whether you performing at the right social media platform or otherwise. This will help you understand how specific audience spends their time online.
- Resonate with your audience
Start by compiling data on your current customers, dig deep with social media analytics, begin to understand and be on the same page with your customers’ preferences and choices.
- Expand your audience
Create extended free-trial offer and advertise it to a broader audience to reach out to wider audience, once you’re sure of your current audience number.
- Build lasting relationships
Nurturing relationships can help you build a loyal community that will lead to ongoing sales over time. new customer acquisition is great, but do not downplay the value of customer retention. Incorporate ways such as create a Facebook group, connect with other entrepreneurs and influencers in your niche, mention followers in your posts and stories, and use social platforms’ built-in interactive tools.
- Keep up with the latest market trends
Always keep your audience’s current needs in mind, what worked last year may be irrelevant in today’s times. Social listening is highly recommended and a valuable information gathering tool that helps in understanding what your audience want to experience or buy.
- Sell via social commerce
Social media marketing has evolved in recent years to include social commerce- the ability to sell from social media channels. Use social media shopping tools to sell products and services seen without a website such as via Facebook Shops, Instagram Live Shopping and others.
- Timely switch-up your formats
If you usually post GIFs, try a JPG. If you normally post still images, try a video. This switching-up helps you learn which formats work best for different types of content and for different social networks.
- Quality over quantity matters
Be sure that your social posts add value to your brand/ product/ and customers. Creating quality content on a couple of influential channels than to have a presence on every single network is the key. If all you do is pitch and sell, there’s very little motivation for people to follow you.
Deploy right tools and automate posts
Your active presence on social media is a prerequisite, that demands your time and dedication. With a variety of automation tools available to content creators to automatically publish and schedule posts up to a month in advance is a great treat available today. It involves content curation, graphics, analytics and engagement management.
Use scheduling and automation to free-up more time for engagement
Its not just enough to post your content and walk away. You have to create content that excites and entertains to connect and drive engagement, which fosters relationships that you want to build and gain trust of your audience.
Track and refine your performance
Keep a track of what works and what doesn’t. that’s the easy way to help you fine tune your efforts and improve end-results. Using A/B testing and analytics tools give you a great picture of your social efforts and can help track metrics and their relevance.
So, begin today with the right social media agency to secure a higher spot in customers’ preference hierarchy for a longer term.